Motorrad Sales Executive
Stratstone Tunbridge Wells Motorrad
Basic salary of £22,000 with an OTE of £50,000, 40-hour working week, pension, life assurance, 33 days holiday (including bank holidays), exclusive company discounts on used car purchases, leasing deals and aftersales services.
As a BMW Motorrad Sales Executive, you’ll do more than sell motorcycles. You’ll introduce customers to a world of freedom, performance and adventure - helping them find the BMW Motorrad that’s right for them and creating an experience they’ll remember long after they ride away.
You’ll be part of a passionate team representing one of the world’s most iconic motorcycle brands, with the training, support and opportunities you need to develop your skills and build a career you can be proud of. Whether you’re already experienced in motorcycle sales or you’re looking to take your next step, we’ll give you the tools and knowledge to succeed.
What you’ll be doing:
- Creating exceptional customer experiences - from the first enquiry and showroom visit through to handing over the keys and seeing a customer ride away on their new BMW Motorrad.
- Becoming a BMW Motorrad expert - developing an in-depth knowledge of our motorcycles, technology, accessories and services, so you can confidently share what makes the brand unique.
- Owning the sales journey - managing new and used motorcycle enquiries, building genuine relationships and turning opportunities into memorable customer experiences and successful sales.
- Matching customers to their perfect ride - taking the time to understand what each customer wants, from their riding style and aspirations to the adventures they have planned.
- Creating the complete BMW Motorrad experience -introducing customers to genuine accessories, clothing, finance and protection products that can enhance their ownership experience.
- Working with integrity - providing clear, responsible and compliant financial advice while meeting all FCA requirements and ensuring customers are treated fairly.
- Being part of the BMW Motorrad community - representing the brand with enthusiasm, professionalism and pride at every opportunity.
We’re looking for someone who shares our passion for people, motorcycles and delivering an experience that goes beyond expectations.
You’ll be someone who:
- Puts the customer first and takes genuine pride in delivering outstanding experiences.
- Thrives as part of a team, welcomes new ideas and understands the value that every colleague brings.
- Takes ownership of their performance, development and customer relationships.
- Is passionate about motorcycles and the world of riding, or has the enthusiasm and curiosity to quickly develop that passion.
- Is driven to succeed, with the ambition to achieve great results without compromising the customer experience.
- Communicates with confidence, builds rapport naturally and enjoys meeting people from all walks of life.
- Is comfortable with technology and digital systems, using them effectively to manage customer relationships and sales opportunities.
- Holds a full UK driving licence (with motorcycle categories A or A2) and is excited by the opportunity to experience and represent a range of incredible BMW Motorrad machines.
Why BMW Motorrad?
Because this isn’t just another sales role. It’s an opportunity to represent a brand built around Sheer Riding Pleasure, to help customers turn their passion for motorcycles into unforgettable experiences, and to develop your own career along the way.
From your first day, you’ll have the support, training and opportunity to grow - while working alongside people who share your enthusiasm for doing things differently. If you’re ready to take your career for a ride, we’d love to hear from you.
At Lithia UK, our growth is powered by our people:
As one of the largest automotive retailers globally, we’re passionate about transforming the future of personal transportation and setting new standards for exceptional customer experiences. Our values—Earn Customers for Life, Improve Constantly, Take Personal Ownership, and Have Fun!—fuel everything we do. Join us, and you’ll be part of a team that embraces innovation, champions personal growth, and celebrates success together. If you’re ready to make an impact in an environment that empowers you to drive change, we’d love to have you with us on this journey.
Lithia UK are an equal opportunities employer, and we are proud members of Automotive 30% Club, Diversity in Retail and Inclusive Companies. We welcome all applications regardless of age, race, religion, disability, gender or sexual identity, marital status, socio-economic background or Veteran status. We will also consider qualified applicants with prior criminal convictions, in accordance with the law.
We want your recruitment journey to be unique to you and as accessible as possible. If you need any additional support with your application or have specific requirements at any stage, please let us know via email: UK_resourcing@lithia.com. Our team will be happy to support you throughout every stage of the process.
- Location:Tunbridge Wells BMW / MINI
- Region:South East
- Franchise:BMW
- Salary:Basic salary of £22,000 with an OTE of £50,000 and excellent company benefits!



